Head of marketing

Ainstein keeps recruitment databases current and actionable with AI-led data enrichment: intelligent profile updates, job-search activity alerts, B2B contact and company enrichment and live hiring hotlists. Built specifically for recruitment agencies and integrated with all the major recruitment databases, it turns a static CRM into a source of revenue. Ainstein is our growth focus for the year ahead, and this role leads that push. Genius data, powered by Roi-AI.^*

This is the foundational commercial hire in our board-approved growth plan; every growth scenario assumes it. You will own marketing across both brands, Roi-AI and Ainstein, and build the demand generation engine that feeds our sales hires over the coming year.

Two things make this role different from most marketing jobs. First, it is a commercial leadership role inside the sales function, not a service function beside it: marketing and sales run as one revenue team, you share its pipeline targets, and our inbound sales hires will report through you as they land. Second, we are AI-first. Claude, Copilot or equivalent will be central to everything you produce, our websites are maintained through Claude Code, and there is no marketing execution team around you because AI is your leverage. Business-as-usual marketing should be something you do in your sleep, leaving your energy for strategy, funnels and cost of acquisition.

• Marketing strategy across Roi-AI and Ainstein, with Ainstein as the growth priority.
• Acquisition funnels end to end, built, instrumented and optimised from first touch to demo or trial.
• Paid ads, hands-on. You can bring in a specialist consultant, but the strategy, spend and numbers are yours.
• Cost of acquisition and marketing-sourced pipeline, tracked against the growth plan.
• The webinar programme, lifecycle and nurture email, and AI-assisted content and social.
• Our websites, maintained through Claude Code, and refinement of both brands.
• The inbound sales team as it grows, starting with our first inbound demo hire.

• A true commercial operator. You own revenue outcomes and work inside the sales motion; this is not a role for a marketing services mindset.
• Proven B2B SaaS revenue growth behind you, with the metrics to show for it.
• AI-first already: Claude, Copilot or similar is central to how you work today, not something you are planning to learn.
• Hands-on with paid ads and strong enough to hold any specialist to account.
• Highly strategic: a builder of funnels and systems, not a briefer of agencies.
• Recruitment or recruitment technology experience is a bonus, not a requirement. HubSpot experience helps.

• NZ$110,000 to $130,000 plus 3% KiwiSaver, depending on experience.
• Fully remote, anywhere in New Zealand, with genuinely flexible hours.
• Full time preferred; part time considered for an exceptional candidate.
• An AI-first company where the tooling, and the trust to use it, comes as standard.
• A seat at the commercial table from day one, with the sales team building around you.

Apply with a CV and a cover letter. Your cover letter must demonstrate two things: how AI is central to the way you work today, and the B2B revenue growth you have delivered, with numbers. Applications that do not demonstrate both will not be considered.