Frequently asked questions

Roi-AI is a recruitment automation and AI-led data enrichment platform built specifically for recruitment agencies. It enables recruiters with powerful recruitment automation, marketing smarts and AI-led data enrichment, integrates with all the major recruitment databases, and is used by over 2,500 recruiters across multiple countries to save time and generate more revenue.

Roi-AI is built for recruitment agencies — from independent recruiters to multi-office agencies. If your business runs on a recruitment ATS or CRM, Roi-AI automates the manual work around it: workflows, marketing and keeping the database itself accurate.

Roi-AI has three core products: Recruitment Automation (automates manual processes and workflows across your database, like Zapier or n8n but built for recruitment), Marketing Cloud (the only marketing automation platform built for recruitment) and Ainstein (AI-led data enrichment — genius data, powered by Roi-AI).

Roi-AI was founded and is led by CEO Chris South, who previously founded Prominence, the region's first dedicated outsourced recruitment marketing agency, growing it to nearly 30 marketing specialists across five countries before selling to focus on software.

Roi-AI (ROI-AI Limited, registered in New Zealand) works with recruitment agencies across Australia, New Zealand, the UK and Europe. Roi-AI is an RCSA preferred partner.

Recruitment automation uses software to run the manual processes and workflows a recruitment agency does by hand — data entry, follow-ups, review requests, candidate care and more — automatically across the agency's database. Roi-AI's Recruitment Automation product is like Zapier or n8n, but built specifically for the recruitment sector, with real-time analytics on time and revenue saved.

Marketing Cloud is the only marketing automation platform built specifically for recruitment. It helps recruitment marketers automate email and SMS campaigns, personalise every candidate and client journey, and generate branded content with built-in AI — with drag-and-drop builders and real-time ROI tracking.

Ainstein is Roi-AI’s AI-led data enrichment engine. It keeps a recruitment database current and actionable with intelligent profile updates, verified contact details, B2B contact and company enrichment, and live hiring hotlists — synced to and from your ATS. Ainstein has its own site at ai-nstein.ai.

Yes. Each product stands alone — agencies can start with Recruitment Automation, Marketing Cloud or Ainstein individually and add the others later. They share the same platform and database integrations, so they work better together.

Roi-AI integrates with all the major recruitment databases, including JobAdder and Bullhorn, with data syncing directly to and from your existing ATS or CRM — no rip-and-replace. See the current list on the integrations page.

No. Roi-AI plugs into the ATS or CRM you already use. Automations, marketing journeys and enriched data all run against your existing database, so your team keeps working where they already work.

Typical results Roi-AI customers see: recruiters save around 15 hours each month, agencies gain around 8 new Google reviews monthly, and teams generate around 3 new placements a month through data enrichment. Roi-AI is rated 4.8 on Capterra.

General-purpose tools like HubSpot and Mailchimp aren’t built around a recruitment ATS; Roi-AI is recruitment-specific end to end, from database triggers to candidate journeys. Detailed comparisons: vs HubSpot, vs Mailchimp, vs SourceWhale and vs Force24.

Pricing depends on the products you take and the size of your team and database. Book a demo for Recruitment Automation and Marketing Cloud pricing; Ainstein has transparent self-serve pricing at ai-nstein.ai/pricing.

Ainstein offers a 20-day free trial on its Core plan at ai-nstein.ai. For Recruitment Automation and Marketing Cloud, book a demo and the team will map the right starting point for your agency.

Book a demo to see the platform on your own use cases, or call +61 2 8379 8012. Existing customers log in at roi-ai.app.