Unlock Data-Driven Recruitment Marketing with Roi-AI's New Analytics Dashboard

We're excited to announce the launch of Roi-AI's new Marketing Analytics dashboard — a powerful addition to the platform that transforms how recruitment agencies understand and optimise their marketing performance.

Marketing Attribution – See What Really Drives Placements

Marketing Attribution shows the direct and indirect contribution to each placement, plus trend charts that reveal how those percentages shift over time. Attribution exposes the touchpoints that actually close deals, letting you channel budget towards the activities that generate measurable return.

Email and SMS Outreach – Diagnose Engagement and List Health

Email and SMS Outreach Metrics give you volume sent, deliverability, bounce and invalid rates, opens, click-throughs and unsubscribe trends for every campaign. Transparent performance data highlights which messages resonate and which lists need cleansing or segmentation before reputational damage sets in.

Performance Trends – Monitor Channel Efficiency Over Time

Performance Trends provides time-series views across attribution, email and SMS engagement that surface seasonality, spikes and gradual shifts — so you can spot when your strategy is gaining traction, or flag early signs of fatigue before momentum is lost.

How These Insights Supercharge Recruitment Marketing

• Invest where it counts — double down on channels that demonstrably convert to placements
• Drive engagement — refine subject lines, copy and segmentation using granular open and click data
• Safeguard sender reputation — catch bounce and invalid-address trends before they hurt deliverability
• Expand into high-yield channels — confidently pilot text-based outreach with clear performance benchmarks
• Future-proof your strategy — continuous trend tracking ensures winning tactics scale while underperformers are overhauled or paused

For too long, recruitment agencies have operated their marketing on gut instinct. This dashboard eliminates the guesswork by creating a direct, measurable line between marketing activities and hiring outcomes — allowing agencies to invest with confidence and scale success with evidence-based strategies.